Four Simple Ways to Find Customers
For new business owners, finding customers is job No. 1. Here's how to get the job done.
View ArticleFinding Customers With YouTube Video Ads
If making a video is out, consider advertising over top of one.
View ArticleFive Ways to Boost Referrals to Find Customers
When it comes to finding customers, advertising is expensive. Here's how to find customers through referrals.
View ArticleNew Facebook Ad Unit Ask Users to Chime In
Facebook's latest advertising concept -- Comment ads -- allow brands to engage with consumers in an entirely new way.
View ArticleAdvertise on Facebook? AmEx Has the Credit Card for You
The AmEx program looks good on paper, but, for many entrepreneurs, the cost of entry may be too high.
View ArticleFacebook Offers Free Ads to Small Businesses
In a move to court business owners, Facebook today announced plans to offer up $10 million in free ad credits to 200,000 small businesses.
View ArticleWhere to Focus Your Business's Ad Dollars in the New Year
Here, new data that can help you plan where your business should spend on advertising in 2012.
View ArticleStorytelling Expected to Score Big in 2012 Super Bowl Ads
Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
View ArticleTwitter Makes Room for Your Ad Dollars
Advertising on Twitter isn't without its challenges. Should you pay for promoted tweets?
View ArticleKiip: A Win-Win for App Developers and Advertisers
When winning isn't enough, Kiip offers mobile gamers real-world rewards for virtual triumphs--a win-win for developers and advertisers
View ArticleHomeAway Co-founder on Risks and Rewards of Superbowl Ads (Video)
In this 'Trep Talk Extra, Brian Sharples shares lessons learned when his company gambled big on Superbowl commercials.
View ArticleSeven Effective Marketing Methods for Our Ad-Cluttered, Digital Age
In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.
View ArticleSocial Advertising: Like, Share, Retweet ... Buy?
Companies are turning to social media as the next frontier for advertising -- and even small businesses can afford to get in on the action.
View ArticleDriving Awareness with Vehicle Advertising
You can get a lot of free exposure in your everyday trips around town. Here are some clever ways to make the best use of vehicle advertising.
View ArticleHow to Make Facebook Ads Work for You
A look at three proven advertising models for increasing your page 'Likes' and fan engagement.
View ArticleNo Money for Ads? How to Win Customers (Video)
Allison O'Neill, owner of children's retail shop Bundle in New York, partners with about a dozen similar small businesses to compete against the big players. Hear her story, plus expert tips.
View Article5 Ways to Transform Facebook Page Apps into Free Advertisements
Learn how to use Facebook's redesign to get your customer's attention.
View ArticleShow Customers Why They Should Trust You
Using proof can help establish strong relationships with your customers.
View ArticleHow a Dollar Shave Club's Ad Went Viral
Sales skyrocketed after an irreverent video became a Youtube hit.
View ArticleLocal Advertising Connects With Customers Using Inside Jokes
Consider 'out-of-home' ads to connect with locals.
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